Review — Fashion

Lulu Guinness Review Are the Red-Lip Bags Worth It?

Lulu Guinness Review  Are the Red-Lip Bags Worth It?

The Short Version

In its favour12

  • Founded in 1989 by designer Lucinda “Lulu” Jane Guinness OBE

  • Started with a briefcase designed for women

  • Iconic red-lips motif and “Dare to be Different” motto

  • Buyers so happy that family members buy the same bag

  • Canvas totes praised as “well made, spacious” with “excellent quality”

  • Trainers arrive “brilliantly packaged” with extra laces

  • Lip Striped Tote reported at 4.9/5 from 415+ reviews on the brand’s site

  • Checkered shopper tote around £12 at retailers like John Lewis

  • 78% five-star reviews on Trustpilot

  • Clothing line since 2017, plus trainers, accessories and gifts

  • Personalized gifting options

  • Some products made with plant-based, upcycled or recycled materials

Against it7

  • Trustpilot TrustScore of 2.8/5 (“Average”) from 400 reviews

  • A silver tote arrived “covered in Scratches”

  • Unexpected DHL customs charges on a near-£300 bag

  • One buyer felt quality falls short of Longchamp

  • 16% one-star reviews

  • Statement handbags and clutches are expensive

  • The bold, playful style won’t suit minimalists

A Brand Built on Personality

Lulu Guinness has never been subtle, and that’s the point. Lucinda Guinness launched the brand in 1989 with a briefcase for women, at a time when professional accessories were mostly designed for men, and then built a label around wit and retro glamour. Bold red lips became the signature, appearing on totes, clutches, purses and charms. “Dare to be Different” became the motto. The Industry Fashion describes the brand as combining retro-inspired design with modern functionality, and it has gathered a loyal following among fashion fans and celebrities. Fans clearly feel it: one buyer loved her Flurry of Kisses tote so much that her mum bought the same one.

The Range: From £12 Totes to Statement Clutches

The range covers a wide price spectrum. At the affordable end, the checkered shopper tote (around £12) and canvas totes are everyday bags many people use for groceries and errands. One buyer called canvas totes “Well made, spacious bags. Excellent quality.” The Lip Striped Tote, with black-and-white stripes, red lip motif, logo straps and a matching charm, is reported at 4.9/5 from more than 415 reviews on the brand’s site. Higher up, statement handbags, structured bags and lip-shaped clutches cost significantly more. The brand has also added clothing, leather trainers (“brilliantly packaged in a stylish box”), accessories and personalized gifts, and some products use plant-based, upcycled or recycled materials.

Quality and Delivery Complaints

Lulu Guinness’s 2.8 Trustpilot score is lower than its 78% five-star share suggests, because the one-star reviews are serious. One buyer received a silver tote “covered in Scratches.” Another paid nearly £300 for a bag and was then invoiced by DHL for customs charges, a common frustration for UK buyers since Brexit when goods ship from outside the UK. A third wrote “These bags are certainly not the quality of Longchamp and I recommend you purchase elsewhere.” Before buying an expensive bag, check where it ships from and whether duties are included, and inspect it as soon as it arrives. For premium pieces, compare materials and construction with similarly priced brands.

Who It Suits

Lulu Guinness is for people who want their bag to make them smile. Its witty designs are conversation-starters, and the affordable totes let almost anyone own a piece of the brand. Gift-givers also love it, thanks to personalization and memorable packaging. It’s less suited to buyers who want quiet, logo-free accessories, or who expect heritage-leather durability at every price point. The best approach is to start with a tote, such as the Lip Striped Tote or a canvas shopper, then move to statement pieces if you love the style, buying from retailers with clear return and duty policies.

Our verdict

Our Verdict
Lulu Guinness Black Multi Lip Striped Tote

Lulu Guinness Black Multi Lip Striped Tote

Black-and-white stripes, red lip motif, logo straps and matching charm. It’s reported at 4.9/5 from more than 415 reviews on the brand’s site. It’s the definitive everyday Lulu Guinness bag.

check site for current price £49 today · checked 2026-10-17 Buy Now

How they compare

Compared on published specifications and the sources named in this review
Product Best for Price
Lulu Guinness Witty statement style ~£12 tote
Kate Spade Playful preppy Mid
Cath Kidston Vintage prints Budget
Radley Classic leather Mid
Ted Baker Feminine occasion Mid
Olympia Le-Tan Collectors Luxury

Lulu Guinness

Best for
Witty statement style
Price
~£12 tote

Kate Spade

Best for
Playful preppy
Price
Mid

Cath Kidston

Best for
Vintage prints
Price
Budget

Radley

Best for
Classic leather
Price
Mid

Ted Baker

Best for
Feminine occasion
Price
Mid

Olympia Le-Tan

Best for
Collectors
Price
Luxury

Also worth your money

Lulu Guinness Flurry of Kisses Tote
Best value

Lulu Guinness Flurry of Kisses Tote

A playful tote one buyer loves so much her mum bought the same one. It’s a fun, practical everyday bag.

check site for current price Buy Now
Lulu Guinness Checkered Shopper Tote

Lulu Guinness Checkered Shopper Tote

The most affordable way into the brand, sold at retailers like John Lewis. It’s great for groceries and errands.

around £12 £49 today · checked 2026-10-17 Buy Now
Lulu Guinness Leather Trainers

Lulu Guinness Leather Trainers

Leather trainers that one buyer said came “Brilliantly packaged in a stylish box, including extra set of laces.” They extend the brand’s playful style to footwear.

check site for current price £185 today · checked 2026-10-17 Buy Now

What Buyers Say

I absolutely love my new bag and so much so, my mum has actually bought the same bag as mine not too long ago.
Imogen Horner, Trustpilot reviewer (Black Multi Flurry of Kisses Tote Bag)
Well made, spacious bags. Excellent quality. Despatched and delivered in time stated.
Lynn Hunter, Trustpilot reviewer (canvas tote bags)
Brilliantly packaged in a stylish box, including extra set of laces
Cheryl Marsh, Trustpilot reviewer (leather trainers)
Upon opening it today I see it’s covered in Scratches.
Kelly, Trustpilot reviewer (silver tote bag)
These bags are certainly not the quality of Longchamp and I recommend you purchase elsewhere.
Karen Horton, Trustpilot reviewer (Multi Watercolour Lip Oh Lu Lu Large Tote Bag)

Is It Worth It?

Yes

Yes, for buyers who love bold, playful British design, especially the totes, which offer great style for the price. Be more cautious with expensive pieces: check shipping and duty terms, inspect bags on arrival, and compare quality with similarly priced brands, given the mixed Trustpilot reviews.

Frequently asked

Many buyers love them, and 78% of Trustpilot reviews are five stars, but some report scratches and feel premium bags fall short of rivals.

Lucinda “Lulu” Jane Guinness OBE, in 1989.

The checkered shopper tote, around £12.

One buyer was invoiced by DHL for customs. Check where your order ships from before buying.

Witty, retro-glamorous bags and its iconic red-lips motif.

The Scorecard

7.8 out of 10 overall

Design & Personality
9.5
Entry-Level Value
9
Premium Bag Quality
6.5
Packaging & Gifting
8.6
Delivery & Dutiesthe compromise
6
Product Range
8.2
Sustainability Effort
7
Customer Satisfaction
7.2

The Verdict

Lulu Guinness has spent more than 35 years making accessories with personality: red lips, bold stripes, witty prints and a “Dare to be Different” spirit that fans adore. Affordable totes, a well-loved Lip Striped Tote, beautifully packaged trainers and personalized gifts keep the brand fun and accessible. A 2.8 Trustpilot score is a reminder that not every order goes smoothly: scratched bags, surprise customs charges and quality doubts on pricier pieces. Start with the totes, check shipping terms and inspect on arrival, and Lulu Guinness is a joyful addition to any wardrobe.

Why you can trust this

Every product here was chosen by an editor from the public record — verified buyer reviews, independent testing and the brand’s own documentation — before any commercial conversation happened. If you buy through a link on this page we may earn a commission, at no cost to you, and it never decides what we recommend. Read the full policy.

Editorial Team

Every recommendation on Decor Imperial is researched by our editors from the public record — verified buyer reviews, independent testing, owner communities and the brand’s own documentation — before it appears here. We earn a commission when you buy through our links; no brand sees a review before it is published, and none has ever changed one.

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