GHD AU & UK Review

Introduction

GHD (Good Hair Day) is a well-known British brand specializing in high-quality hair styling tools such as straighteners, hair dryers, curling irons, and brushes. Founded in 2001, the brand has established a reputation in professional salons and is popular with consumers seeking high-quality styling at home. In both Australia and the UK, GHD is considered the benchmark for quality in heat tools, praised for its consistent styling results, elegant design, and strong reputation.

Brand Mission

GHD's mission is to help people achieve their perfect hairstyle every day by combining innovation, styling performance, and safe heat technology. The focus is on research and development, precision engineering, and maintaining a safe yet effective styling temperature suitable for both professional stylists and regular users. The goal is to develop tools that deliver salon-like results while protecting hair from excessive damage—all in an aesthetically pleasing design.

GHD Platinum+ Styler

This is one of GHD's flagship straighteners. It features Ultra-Zone Predictive technology, which ensures a consistent temperature (typically around 185°C) across all plates. Users report that it straightens hair in fewer passes, reduces frizz, and maintains shine. It's suitable for many hair types, especially medium to thick hair and frequent styling.

GHD Unplugged Styler / Cordless Options

For users who value mobility, are on the go, or want to style without a power outlet, GHD's cordless or battery-operated stylers offer convenience. They are generally lighter and more compact, but some users report that battery life or heat consistency are sometimes slightly lower than corded models.

GHD Helios Hair Dryer

This is one of the premium hair dryer models. It dries faster, offers better air circulation, a smoother finish, and reduces heat damage when used correctly. Users appreciate its power and the ability to quickly dry and smooth hair.

Highlights

High reputation for salon-quality styling tools with powerful performance.

Advanced research and development with tools designed for consistent heat (~185°C) and safe styling.

Sleek design, good build quality, and styling tools that feel premium.

Wide range: from straighteners and hair dryers to curling irons, perms, and hot air brushes.

High brand recognition and trust, especially in the UK and Australia.

Many award-winning products over the years.

Pros and Cons

Pros

Excellent straightening and styling performance; sleek and high-quality design; tools with good heat stability; wide product range for different styling needs. Trusted by professionals and consumers; high satisfaction with smooth, frizz-free results.

Cons

High price; some models have limited temperature control; concerns about durability in recent customer feedback; customer service and warranty processing are often criticized; some tools may lose their consistency or fail shortly after the warranty period; some tools may be too hot for fine or damaged hair.

Customer Reviews

Positive Feedback

Many users love the smooth, shiny, and "salon-like" appearance of their hair after using GHD tools, especially straighteners like the Platinum+ and premium hair dryers.

Respected for durability (when everything works well), high-quality materials, and performance. Many say a GHD styler will last for several years with careful use.

The cordless/cordless versions are praised for their portability and ease of use.

Curling/waving tools are valued because, with careful use and appropriate heat, they can last for years. The protection allows for a good shape without excessive frizz.

Negative/Constructive Feedback

A recurring problem is product failures shortly after or just after the warranty expires. Many customers feel that the devices break sooner than expected or malfunction (buttons, heating elements, heating zones).

The "fixed" temperature of many models means less flexibility for fine, damaged, or heat-sensitive hair. Some users find 185°C too hot for certain hair types or for frequent use.

Customer service reviews are mixed: delays in problem resolution, difficulties with returns, shipping issues, and sometimes incomplete support for warranty claims.

Some complain about design or accessory issues (e.g., attachments that don't fit or break, heat protection sprays that don't last long). ing, etc.).

Recent reviews suggest that product quality may have declined compared to older models—some users report that newer models don't work as well or don't last as long.