GHD AU & UK Review
Introduction
GHD (Good Hair Day) is a well-known British brand
specializing in high-quality hair styling tools such as straighteners, hair
dryers, curling irons, and brushes. Founded in 2001, the brand has established
a reputation in professional salons and is popular with consumers seeking
high-quality styling at home. In both Australia and the UK, GHD is considered
the benchmark for quality in heat tools, praised for its consistent styling
results, elegant design, and strong reputation.
Brand Mission
GHD’s mission is to help people achieve their perfect hairstyle every day by combining innovation, styling performance, and safe heat technology. The focus is on research and development, precision engineering, and maintaining a safe yet effective styling temperature suitable for both professional stylists and regular users. The goal is to develop tools that deliver salon-like results while protecting hair from excessive damage—all in an aesthetically pleasing design.
This is one of GHD’s flagship straighteners. It features Ultra-Zone Predictive technology, which ensures a consistent temperature (typically around 185°C) across all plates. Users report that it straightens hair in fewer passes, reduces frizz, and maintains shine. It’s suitable for many hair types, especially medium to thick hair and frequent styling.
For users who value mobility, are on the go, or want to style without a power outlet, GHD’s cordless or battery-operated stylers offer convenience. They are generally lighter and more compact, but some users report that battery life or heat consistency are sometimes slightly lower than corded models.
This is one of the premium hair dryer models. It dries faster, offers better air circulation, a smoother finish, and reduces heat damage when used correctly. Users appreciate its power and the ability to quickly dry and smooth hair.
Highlights
High reputation for salon-quality styling tools with powerful performance.
Advanced research and development with tools designed for consistent heat (~185°C) and safe styling.
Sleek design, good build quality, and styling tools that feel premium.
Wide range: from straighteners and hair dryers to curling irons, perms, and hot air brushes.
High brand recognition and trust, especially in the UK and Australia.
Many award-winning products over the years.
Pros and Cons
Pros
Excellent straightening and styling performance; sleek and high-quality design; tools with good heat stability; wide product range for different styling needs. Trusted by professionals and consumers; high satisfaction with smooth, frizz-free results.
Cons
High price; some models have limited temperature control; concerns about durability in recent customer feedback; customer service and warranty processing are often criticized; some tools may lose their consistency or fail shortly after the warranty period; some tools may be too hot for fine or damaged hair.
Customer Reviews
Positive Feedback
Many users love the smooth, shiny, and “salon-like” appearance of their hair after using GHD tools, especially straighteners like the Platinum+ and premium hair dryers.
Respected for durability (when everything works well), high-quality materials, and performance. Many say a GHD styler will last for several years with careful use.
The cordless/cordless versions are praised for their portability and ease of use.
Curling/waving tools are valued because, with careful use and appropriate heat, they can last for years. The protection allows for a good shape without excessive frizz.
Negative/Constructive Feedback
A recurring problem is product failures shortly after or just after the warranty expires. Many customers feel that the devices break sooner than expected or malfunction (buttons, heating elements, heating zones).
The “fixed” temperature of many models means less flexibility for fine, damaged, or heat-sensitive hair. Some users find 185°C too hot for certain hair types or for frequent use.
Customer service reviews are mixed: delays in problem resolution, difficulties with returns, shipping issues, and sometimes incomplete support for warranty claims.
Some complain about design or accessory issues (e.g., attachments that don’t fit or break, heat protection sprays that don’t last long). ing, etc.).
Recent reviews suggest that product quality may have declined compared to older models—some users report that newer models don’t work as well or don’t last as long.
FAQs
Is GHD suitable for all hair types?
The company strives to produce tools that are relatively safe for many hair types. However, since many models use fixed temperature settings of around 185°C, users with fine, brittle, or severely damaged hair may prefer lower-temperature tools or those with temperature control.
Do GHD tools offer temperature control?
Some newer models do, but many classic or premium tools do not. For anyone requiring temperature control, it’s important to check the specific features of each tool variant.
What's the warranty?
GHD typically offers a two-year warranty on many of its tools. However, customers report frequent warranty claims and delays in replacements, especially with newer tools or when tools stop working shortly after the warranty period expires.
How durable are GHD tools?
With careful use, they are generally long-lasting. However, there are numerous reports of problems (heating elements, switches, external parts) failing after one to two years or a decrease in performance, especially with heavy use.
Is it worth the price?
For many users: Yes. If you style frequently, want consistent results, and value quality and performance, GHD is a worthwhile investment. For occasional styling or extremely budget-conscious customers, there are cheaper alternatives that may suffice.
Final Verdict
GHD has earned a reputation in Australia and the UK as a leading brand in hair styling tools. If you’re looking for reliable, high-quality tools, especially for straightening, blow-drying, and creating elegant styles, GHD offers excellent performance. Its high-quality workmanship, strong reputation, and wide range of stylers and hair dryers make the company a trusted choice for professionals and consumers alike.
However, the investment is significant, and not all products are perfect. Some tools lack heat flexibility, which can be a disadvantage for delicate or very fine hair. Warranty and customer service are weak points, according to many users. The durability of newer models compared to earlier models also seems to vary.
If I were you, I’d recommend GHD if you value styling, durability, and good hair—and are willing to pay for it. If you want something more budget-friendly or devices with more adjustable heat settings, there are other brands that may deliver “good enough” for less money.
