Built US Review
Introduction
Built US, known for its Built Bar, is a popular protein
snack brand known for its combination of the nutrients of a protein bar with
the taste and texture of a candy or toffee bar. Unlike traditional, chalky, or
dry protein bars, Built Bars are soft, chewy, and covered in chocolate, making
them a favorite for those looking for a guilt-free snack while still achieving
their fitness or nutrition goals. The brand targets athletes, fitness
enthusiasts, and snack fans who want high protein, low sugar, and great taste
in one product.
Brand Mission
Built US’s mission is to make healthy eating enjoyable with protein-packed snacks that taste as delicious as candy. The company aims to bridge the gap between health-conscious eating and satisfying taste, giving people a reason to look forward to their protein intake. The products are portable, convenient, and delicious, encouraging people to eat healthier without sacrificing anything.
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Our signature Built Bar is a protein bar characterized by its chocolate-like texture. It has a chewy center, coated in chocolate, and is available in many flavors, including Cookies & Cream, Salted Caramel, Coconut Almond, and Raspberry. Each bar typically contains about 15–17 grams of protein, 4–6 grams of sugar, and fewer than 200 calories.
This marshmallow-style protein bar has a lighter, fluffier texture than the traditional Built Bar. It comes in flavors like Birthday Cake, S’mores, and Coconut Marshmallow—a unique twist for those who prefer a softer bite.
This smaller, bite-sized version of the original Built Bar is ideal for portion control and on-the-go snacking. They offer the same variety of flavors, but in a smaller format—perfect for those who need a quick protein boost without eating a whole bar.
Highlights
Protein bars taste like candy, not chalky-tasting supplements.
Wide variety of flavors, including seasonal limited-edition releases.
High protein, low sugar, and under 200 calories.
Options like Built Puffs and Built Bites for different textures and portion sizes.
Portable, convenient snacks for fitness, work, or travel.
Pros and Cons
Pros
Delicious, candy-like taste; wide variety of flavors; good protein-to-calorie ratio; low sugar; portable and convenient; creative seasonal options; softer texture compared to most protein bars.
Cons
Texture isn’t to everyone’s taste (some find them too chewy); taste quality can vary by batch; shipping in hot weather can cause melting; higher price compared to traditional protein bars; limited retail availability (mainly online).
Customer Reviews
Customers praise Built Bars for tasting significantly better than most other protein bars. Many say they feel like they’re eating a chocolate bar without the guilt. Popular flavors like Coconut Almond, Salted Caramel, and Mint Brownie consistently receive high reviews. Fitness enthusiasts appreciate the high protein and low sugar content, saying it helps them reach their nutrition goals.
However, some reviews point out that the chewy texture isn’t to everyone’s taste, and some customers report that certain flavors can seem too sweet or artificial. Shipping during hot months can also be problematic, as the bars may arrive melted. Price is another common concern: Some shoppers find the bars a bit expensive compared to alternatives.
FAQs
How much protein is in a Built Bar?
Most bars contain 15–17 grams of protein.
Are Built Bars gluten-free?
Yes, many flavors are gluten-free, but it’s best to check the label.
Do Built Bars contain sugar alcohols?
Yes, they contain some sugar alcohols to keep the sugar content low.
Are Built Bars good for weight loss?
They can be a good snack for weight management thanks to their protein content and lower calories, but should be part of a balanced diet.
Where can you buy Built Bars?
Mostly online through the official store, but select flavors are also available at retailers like Walmart, Costco, and Sam’s Club in the US.
Final Verdict
Built US has carved out a strong niche in the protein bar market by developing snacks that don’t feel like compromises. With their chocolate-bar texture, wide variety of flavors, and solid nutritional profile, Built Bars appeal to both fitness enthusiasts and those simply seeking a healthier sweet treat.
While the chewy texture, higher price, and occasional delivery issues may be drawbacks, the overall experience of a Built Bar far outweighs these concerns for most customers. For those looking to satisfy their sweet tooth while keeping their health goals in mind, Built is a brand worth trying.
